Consumer Behavior: Buying, Having, and Being (5th Edition)

Type

Book

Authors

Michael R. Solomon

ISBN 10

013091360X

ISBN 13

9780130913609

Tags

Consumer Behavior, Research, marketing

Description

Designed for consumer behaviour courses, this text aims to be current, hip and engaging, while reflecting the latest research. New to this edition are such features as: an expanded focus on online consumer behaviour; and treatment of topics including virtual communities, virtual marketing, and e-commerce. The book includes such concepts as Gen Y consumers, cultural capital, guerilla marketing, meme theory, and diffusion of hip hop fashions. - from Amzon

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